Barclays common purpose is to help people achieve their ambitions – in the right way. This sits at the core of the business and underpins everything that is done. Barclays believe that only a business driven by strong values can deliver strong, sustainable returns.
Barclays has a strong focus on citizenship, with a goal to create and grow a collection of products, services and partnerships that address unmet societal needs while at the same time provide commercial benefit and a competitive advantage, thus stimulating new innovation and growth. It’s about using Barclays core business know how and working with a network of clients, partners and other stakeholders to achieve this.